Using a visual language that focuses on clarity and efficiency, Invicta provides an aesthetically pleasing, more engaging way to read and dissect information from news stories and events.

The news service was produced as a separate but related entity to The Telegraph - allowing us to define strong, independent principles whilst still embodying all of what the Telegraph aims to communicate. 

Where Invicta adds its own identity and purpose is through the focus of an iconography orientated visual language. Today’s digitally dependent society requires the instant interpretation of information. Invicta provides readers with an innovative system that manages and collects a growing library of news events, stories and data from a selection of trusted sources. Analysing and comparing data through a range of multimedia is simply enhanced by an ever-expanding collection of icons and clear factual pieces of data.

The primary aim of the Invicta news service focuses on encouraging users to become actively involved in the news on a personal, local or global scale.

Invicta’s change section brings together content that allows convenient access to products, services and events that users can participate in or adopt.

In addition, users are given a voice and role with the news stories covered. Users are able to participate by submitting feedback, insights, as well as stories and event suggestions that may not have yet been published or covered as much in the media, if at all. The visual language system was also documented in a publication that explores every aspect of the service and its identity and design orientated approach.