Empowering natural skincare for men
With a desire to create something different for the skincare market, Mýego aims to empower men to take care of their skin. Today Mýego labs creates a range of natural skincare products for independent people, made in the UK in limited batches that embody this tradition.
I was tasked to help bring the brand vision to life through their website whilst considering usability and ease of educating and purchasing their products.
Client: Myégo
Role: UX + UI + Digital Experience
Allowing for the products to shine.
Vivid art direction and illustrations enriched the digital experience, allowing users to get closer to the products and their benefits. My role was to develop a website alongside founder and creative director Ben Sandhu, capturing the essence of the brand, whilst creating a simple, user friendly experience.
Challenging what masculinity is and how it looks and feels.
The brand identity takes inspiration from the simple processes and natural botanicals within the products. Earthy hues, geometric icons, packaging, imagery and illustrations create the design system making the brand recognisable, bold and relatable.
