Inspiring and creating meaningful moments
A concept piece exploring how Huawei, a global leader in technology, can change the way they sell their products and brand through a digital medium. Their products include mobile phones, tablets, wearables, broadband and home devices.
Agency: Digitas
Role: UX + UI + Digital Experience + Animation
Discovering human stories and introducing consumers to an exciting showcase of art, design, fashion and popular culture.
The aim of the concept project was to not simply present Huawei’s products in a clear, concise and elegant way. It was to create a truly high-end and engaging experience. Users can captivate themselves with an entire library of rich content, not only would these human focused stories, interviews and features explore interesting themes, they’d aid in developing Huawei’s visual language and brand experience in a more engrossing and meaningful manner.
Capturing these moments are then further supported by an easy to navigate product section. Products can be easily compared, customised and explored right down to its technical specifications and tariff deals from third party suppliers.
