Using emerging technologies and the users own taste experiences to create a unique, one off art piece that can be purchased in many forms.

The project idea was inspired by Disney’s animated Ratatouille where Remy (the leading rat feature) tastes a selection of food for which his emotions and taste buds are ignited through visual representations. We initially wanted to figure out a way to recreate this experience through the use of technology. A Electroencephalography or EEG allowed us to monitor electrical activities and signals in the brain. We tested the technology out through seeing how members of our team experienced tasting certain sweet, sour and savoury snacks and analysed how each of us responded to them. Through further testing, the data that the EEG monitors is to be linked to certain taste orientated emotions and feelings which would be represented in unique visual forms.

Visualising taste through colours and shapes inspired by observing wine and alcohol molecules under a microscope.

At the Berry Bros. & Rudd event, users on the day would take part in a truly immersive VR experience whereby they’d be wired up to a EEG headpiece and Oculus headset. As a user tastes their desired wine, signals from their brain would automatically trigger key words in our data set to begin developing a unique art piece formed their own unique interpretation of their taste experience. A user will see these key words and art formation develop in a full 360 degree environment.

In addition to the VR experience, we developed the idea to work for wine fanatics in the comfort of their own home without the need to have access to the expensive technologies used at the event. The desktop and mobile experience would let users taste their desired wine samples at home interact with the user interface by tapping or clicking on a range of keywords that will show on their screen. The keywords selected would in turn transform their artwork to react to the taste experience they are having.

Allowing event members and users at home to create their own personalised wine bottle design to buy, display and show off at their next dinner party.

Once a user has created their artwork, they are shown how their piece looks on the wine bottle they tasted. The art piece is beautifully represented on a range of other Berry Bros. & Rudd merchandise for an exclusive time period only. Designs were also able to be shared on a users desired social media channels for all to see as well as digitally sent to them so they can use them on their desktop or mobile phone wallpaper.