Believe in the unbelievable
Phantom is an independent, digitally-led creative agency with studios in both London and Auckland. Working with a close knit team devised of creatives and developers, my challenge was to develop and shape its digital space whilst a new brand identity was being established in parallel.
The website achieved a variety of awards and honours, including: 3x Gold Lovie awards, 1x Lovie ‘Peoples Choice award’, W3 Best in show 2019, FWA SOTD, AWWWARDS SOTD, CSS Winners SOTD, CSS Designs SOTD, Codrops and a Webby nomination.
Agency: Phantom
Role: UX + UI + Digital Experience + Animation
An emerging identity.
A minimal colour palette both reflected the new brand identity, and allowed for us to establish a clear visual language in the digital space. Colour played a very distinctive role, with a predominately black and white colour palette that was complimented with the Phantom Green for which served as the primary interaction colour throughout the experience.
Capturing the spirit.
Incorporating the very essence of the Phantom ethos into a digital space, as well as showcasing our team, projects and unique way of working was a primary objective of the website. Along with establishing the visual language and over-arching user experience for the website, I also helped in developing the way for which we wanted animation and movement to play a part in user interaction.
